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Is AI a threat to copywriters and PR professionals? At Schofield Communications, we believe AI can be a useful tool, but it has severe limitations that ensure human-led, human-produced, human-researched, and human-written work is and likely will always be superior.

Bet365 is a giant in the world of online betting, led by the elusive and enigmatic Denise Coates – an interesting case study in “no...

We are always open to new business and provide a free over-the-phone consultation on any PR and copywriting project. Please feel free to...

Another stellar year for Schofield Communications. The office lights are going off for the festive holidays and the Christmas lights are...

A ghost writer is not as spooky as it sounds. Halloween might be here but ghost writers work all year round. They are the experts behind...

Some businesses get away with very little copy on their website. Think Apple. Their products are so recognisable, their brand so well...

One dubious sentence in a 20,000 word annual report / results update can cost a publicly traded company millions (or even billions) in...

The written word is used in every aspect of business function. From recruitment to sales, marketing to reports, PR to internal...

A business is built and grown by its people. Attracting the best talent to your business is key to its success. However, nothing turns...

In a digital age dominated by visual and multimedia content, it's easy to overlook the tremendous power and influence of the written...