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Just like a hammer can't replace a builder or a stethoscope can't replace a doctor, AI can't replace skilled professionals. But it can make them better and more efficient at their jobs.

The AI industry is facing a growing PR crisis, with poor communication and inflated valuations fuelling talk of a bubble. This blog explores how reputation management and disciplined messaging are more vital than ever.

In PR, investigation is often the difference between a great story and a reputational mess. From verifying bold claims to quietly pulling the plug on shaky pitches, due diligence is the unseen skill that protects clients before the questions start.

I’ve recently completed two CPD-accredited Microsoft courses on AI and marketing strategy. Here’s why I took them, what I learned, and how they help me better support clients in a fast-changing digital landscape.

In 1876, Alexander Graham Bell made the first successful telephone call, famously saying, “Mr. Watson, come here. I want to see you.” At...

There has been a lot of talk of Google's demise amid the rise of AI tools. Apparently, we're no longer putting a few keywords into...

Is AI a threat to copywriters and PR professionals? At Schofield Communications, we believe AI can be a useful tool, but it has severe limitations that ensure human-led, human-produced, human-researched, and human-written work is and likely will always be superior.

Bet365 is a giant in the world of online betting, led by the elusive and enigmatic Denise Coates – an interesting case study in “no...

We are always open to new business and provide a free over-the-phone consultation on any PR and copywriting project. Please feel free to...

Another stellar year for Schofield Communications. The office lights are going off for the festive holidays and the Christmas lights are...