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In PR, investigation is often the difference between a great story and a reputational mess. From verifying bold claims to quietly pulling the plug on shaky pitches, due diligence is the unseen skill that protects clients before the questions start.

I’ve recently completed two CPD-accredited Microsoft courses on AI and marketing strategy. Here’s why I took them, what I learned, and how they help me better support clients in a fast-changing digital landscape.

In 1876, Alexander Graham Bell made the first successful telephone call, famously saying, “Mr. Watson, come here. I want to see you.” At...

There has been a lot of talk of Google's demise amid the rise of AI tools. Apparently, we're no longer putting a few keywords into...