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A ghost writer is not just for Halloween
A ghost writer is not as spooky as it sounds. Halloween might be here but ghost writers work all year round. They are the experts behind...
Sam Schofield
Oct 25, 20232 min read


Don't sink your new website with bad copywriting
Some businesses get away with very little copy on their website. Think Apple. Their products are so recognisable, their brand so well...
Sam Schofield
Oct 25, 20233 min read


How one sentence can wipe millions from a business's value
One dubious sentence in a 20,000 word annual report / results update can cost a publicly traded company millions (or even billions) in...
Sam Schofield
Jun 30, 20233 min read


How great copy can fundamentally improve your company
The written word is used in every aspect of business function. From recruitment to sales, marketing to reports, PR to internal...
Sam Schofield
Jun 27, 20233 min read


Attracting talent with top tier copy
A business is built and grown by its people. Attracting the best talent to your business is key to its success. However, nothing turns...
Sam Schofield
Jun 23, 20233 min read


The Power of the Written Word
In a digital age dominated by visual and multimedia content, it's easy to overlook the tremendous power and influence of the written...
Sam Schofield
Jun 14, 20232 min read


Why comedians and copywriters need to know their audience
A comic walks onto a stage and begins their set. They start with a greeting: "it's great to be here in Austin, Texas... how are y'all...
Sam Schofield
Jun 7, 20234 min read
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