Sam SchofieldOct 22, 20192 minLight your PR fireworks this "silly season"Get your witch hats on... sorry, I meant thinking caps... and come up with a ghoulishly clever campaign that is sure to delight social media
Sam SchofieldMay 31, 20192 minA PR agency or in-house staff?Why choose a PR agency or freelancer over hiring an in-house team? The question may cross the mind of many a company owner or director...
Sam SchofieldMay 16, 20193 minWhy regional newspapers are still relevantNewspaper sales continue to fall year-on-year - which probably comes as no surprise. There have been many reports on the decline of the...
Sam SchofieldMay 3, 20192 minMedia Monitoring for Small BusinessesAre you a small business looking for media monitoring services? Google Alerts not cutting it for you anymore? Missing mentions of your...
Sam SchofieldApr 30, 20193 minDos and Don'ts of pitching your press release to journalistsPitching your news story to the press may seem like a daunting prospect but this shouldn't put you off. If you read your local or sector...
Sam SchofieldApr 12, 20195 minBasics of press release writingGot a story to tell the world but don't have a public relations budget? Maybe it's time for a bit of DIY PR. In this blog, we'll cover...