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Banned adverts are a planned publicity strategy
Getting a TV advertisement banned is a sure fire way to generate publicity - in some cases, creating greater brand and product awareness.
Sam Schofield
Dec 6, 20192 min read


Is there no such thing as bad PR?
Whoever said "there is no such thing as bad PR" was absolutely, 100% wrong. Of course there is. Just ask Prince Andrew. Or Volkswagen. To na
Sam Schofield
Dec 2, 20191 min read


Black Friday - a promotional strategy or genuine opportunity for shoppers?
Black Friday has taken on a life of its own since being imported from America as an opportunity for Christmas shoppers to cash in.
Sam Schofield
Nov 26, 20192 min read


John Lewis's Xmas advert hits the news
When did the release of a television advert become a national news story? When John Lewis started creating mini-blockbusters.
Sam Schofield
Nov 14, 20191 min read


The power of PR - £10bn (if you're Disney)
One day after launching the much anticipated Disney+ streaming service, The Walt Disney Company's stock price went through the roof.
Sam Schofield
Nov 14, 20191 min read


PR during a General Election
General elections are a tough time to promote your business or organisation in the press. Journalists' eyes will be on the campaign trail.
Sam Schofield
Oct 31, 20192 min read


Media interview training: Are you ready for the cameras and microphones?
Here at Schofield Communications, we use trained journalists to conduct our media training, ensuring our clients are fully prepared.
Sam Schofield
Oct 24, 20192 min read


Light your PR fireworks this "silly season"
Get your witch hats on... sorry, I meant thinking caps... and come up with a ghoulishly clever campaign that is sure to delight social media
Sam Schofield
Oct 22, 20192 min read


A PR agency or in-house staff?
Why choose a PR agency or freelancer over hiring an in-house team? The question may cross the mind of many a company owner or director...
Sam Schofield
May 31, 20192 min read


Why regional newspapers are still relevant
Newspaper sales continue to fall year-on-year - which probably comes as no surprise. There have been many reports on the decline of the...
Sam Schofield
May 16, 20193 min read
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