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Why comedians and copywriters need to know their audience
A comic walks onto a stage and begins their set. They start with a greeting: "it's great to be here in Austin, Texas... how are y'all...
Sam Schofield
Jun 7, 20234 min read


The butterfly effect: how one misstep can damage your organisation’s reputation
In today's fast-paced and interconnected world, a strong reputation is essential for any organisation. It fosters trust, attracts...
Sam Schofield
May 30, 20233 min read


AI as a tool for professional copywriters
There has been a lot of talk recently about how so-called "artificial intelligence" (AI) is going to replace human copywriters - among a...
Sam Schofield
May 19, 20234 min read


Busy start to 2023
In our end of 2022 / start of 2023 blog, we made a new year's resolution to produce regular updates on here, and like most resolutions...
Sam Schofield
May 12, 20231 min read


Goodbye 2022. Hello 2023.
2022 is coming to a close. And what a year it has been. I wanted to write a quick post to say thank you to my clients for another amazing...
Sam Schofield
Dec 22, 20222 min read


Off-the-shelf press releases
Freelance press release writing service via fiverr.com
Sam Schofield
Jul 26, 20221 min read


Banned adverts are a planned publicity strategy
Getting a TV advertisement banned is a sure fire way to generate publicity - in some cases, creating greater brand and product awareness.
Sam Schofield
Dec 6, 20192 min read


Is there no such thing as bad PR?
Whoever said "there is no such thing as bad PR" was absolutely, 100% wrong. Of course there is. Just ask Prince Andrew. Or Volkswagen. To na
Sam Schofield
Dec 2, 20191 min read


Black Friday - a promotional strategy or genuine opportunity for shoppers?
Black Friday has taken on a life of its own since being imported from America as an opportunity for Christmas shoppers to cash in.
Sam Schofield
Nov 26, 20192 min read


John Lewis's Xmas advert hits the news
When did the release of a television advert become a national news story? When John Lewis started creating mini-blockbusters.
Sam Schofield
Nov 14, 20191 min read
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