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BRM Law

Public Relations in the legal sector

BRM is a full‑service law firm providing legal advice to individuals and businesses across Chesterfield, Sheffield and the wider North Derbyshire and South Yorkshire regions.

BRM combines regional expertise with specialist legal insight across multiple practice areas, including business law, real estate, and dispute resolution, through to residential property conveyancing, probate, and employment law, among others.

The brief
Signing a Contract

Having worked with BRM since 2024, I provide ongoing PR support to raise awareness of the firm’s legal services, strengthen its regional profile, and support business growth.

The brief centred on delivering proactive, high‑quality PR activity that would:

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  • Increase visibility across regional and sector media

  • Promote BRM’s expertise, people and values

  • Support recruitment, reputation and business development

  • Ensure consistent, professional messaging across all channels.

The approach

This involved combining strategic PR advice with hands‑on delivery and media management, including:

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  • Advising on what makes a strong and newsworthy legal story

  • Writing high‑quality, newspaper‑ready press releases

  • Producing adapted versions for BRM’s website and social channels

  • Distributing content to curated regional and legal sector media lists

  • Managing media enquiries following distribution

  • Manually monitoring coverage and providing regular reporting to the marketing team.

Key areas of focus have included:

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  • Promoting BRM’s charitable activities and community engagement, such as Wills Months and charity sponsorships

  • Announcing prominent new hires, highlighting staff achievements and professional qualifications

  • Raising awareness of the BRM Futures solicitor apprenticeship programme

  • Sharing significant business news, including BRM’s role in notable commercial transactions.

This ensures PR activity not only generates coverage, but also feeds into wider marketing, recruitment and brand‑building objectives.

Thought leadership and reactive commentary
Court Room

Alongside news‑led PR, I have ghostwritten several in‑depth thought‑leadership articles on complex legal and regulatory topics. These have required significant research, close collaboration with stakeholders within the business, and careful translation of technical issues into accessible, authoritative commentary.

Topics have included:

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  • Changes to packaging waste regulations

  • New financial sanctions guidance for letting agents

  • The legal challenges around change of use and repurposing office stock

  • Succession planning for manufacturing businesses.

 

I have also supported BRM with timely reactive statements in response to government announcements, including:

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  • Changes to capital gains and inheritance tax

  • Tax planning considerations around the residence nil‑rate band (RNRB).

Additional support

In addition to ongoing PR activity, I have also:

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  • Provided copywriting support for an awards application

  • Produced a comprehensive Tone of Voice guide for the firm.

The results

This ongoing PR support has helped BRM to:

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  • Increase awareness of its services and expertise across key regions

  • Secure relevant, consistent media coverage

  • Strengthen its reputation as an engaged, forward‑thinking law firm

  • Promote recruitment, talent development and community involvement

  • Support wider marketing and business development activity.

Client feedback
“Working with Sam has been an excellent experience right from our first meeting. He’s a consummate professional – the work he does for BRM is consistently a very high standard and delivered on time, every time. As any busy marketing professional knows, freelance support that truly feels effortless to work with is like gold dust, and Sam is just that. I wouldn’t hesitate to recommend him to any business looking for support with their PR or copywriting.”
— Hannah Mee, Marketing Manager, BRM
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