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Why PR is in no danger from AI
Just like a hammer can't replace a builder or a stethoscope can't replace a doctor, AI can't replace skilled professionals. But it can make them better and more efficient at their jobs.
Sam Schofield
Nov 123 min read


The butterfly effect: how one misstep can damage your organisation’s reputation
In today's fast-paced and interconnected world, a strong reputation is essential for any organisation. It fosters trust, attracts...
Sam Schofield
May 30, 20233 min read
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