Blog

AI tools increasingly shape which news stories the public sees, often favouring outlets with licensing deals while overlooking others. As people turn to AI for business news, earned media in trusted publications becomes essential to ensure your organisation’s story is visible, accurate and not overshadowed by competitors.

Reputation with journalists starts with story quality. Strong angles, real people, honest messaging and targeted pitches will always outperform noise. When PR teams think like journalists, relationships, and coverage improve.

Reputation management isn’t just about crisis response. It’s about understanding how a business is perceived today, defining where it needs to be tomorrow, and using strategic, creative PR to bridge the gap. From maintaining trust to building credibility in new sectors, effective reputation management starts with insight.

Just like a hammer can't replace a builder or a stethoscope can't replace a doctor, AI can't replace skilled professionals. But it can make them better and more efficient at their jobs.

The AI industry is facing a growing PR crisis, with poor communication and inflated valuations fuelling talk of a bubble. This blog explores how reputation management and disciplined messaging are more vital than ever.

One dubious sentence in a 20,000 word annual report / results update can cost a publicly traded company millions (or even billions) in...

The written word is used in every aspect of business function. From recruitment to sales, marketing to reports, PR to internal...

In today's fast-paced and interconnected world, a strong reputation is essential for any organisation. It fosters trust, attracts...