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Why PR is in no danger from AI
Just like a hammer can't replace a builder or a stethoscope can't replace a doctor, AI can't replace skilled professionals. But it can make them better and more efficient at their jobs.
Sam Schofield
Nov 123 min read
The AI industry’s snowballing image problem is a PR crisis in motion
The AI industry is facing a growing PR crisis, with poor communication and inflated valuations fuelling talk of a bubble. This blog explores how reputation management and disciplined messaging are more vital than ever.
Sam Schofield
Nov 73 min read
How one sentence can wipe millions from a business's value
One dubious sentence in a 20,000 word annual report / results update can cost a publicly traded company millions (or even billions) in...
Sam Schofield
Jun 30, 20233 min read
How great copy can fundamentally improve your company
The written word is used in every aspect of business function. From recruitment to sales, marketing to reports, PR to internal...
Sam Schofield
Jun 27, 20233 min read
The butterfly effect: how one misstep can damage your organisation’s reputation
In today's fast-paced and interconnected world, a strong reputation is essential for any organisation. It fosters trust, attracts...
Sam Schofield
May 30, 20233 min read
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