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How one sentence can wipe millions from a business's value
One dubious sentence in a 20,000 word annual report / results update can cost a publicly traded company millions (or even billions) in...
Sam Schofield
Jun 30, 20233 min read


How great copy can fundamentally improve your company
The written word is used in every aspect of business function. From recruitment to sales, marketing to reports, PR to internal...
Sam Schofield
Jun 27, 20233 min read


The butterfly effect: how one misstep can damage your organisation’s reputation
In today's fast-paced and interconnected world, a strong reputation is essential for any organisation. It fosters trust, attracts...
Sam Schofield
May 30, 20233 min read
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