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Starbucks Korea and the cost of unchecked AI
Have you read the story of Starbucks' recent PR disaster in South Korea? Reportedly shaped by AI and approved without proper review, the poorly judged promotion triggered protests, boycotts and leadership fallout.
Sam Schofield
Jun 82 min read


Why comedians and copywriters need to know their audience
A comic walks onto a stage and begins their set. They start with a greeting: "it's great to be here in Austin, Texas... how are y'all...
Sam Schofield
Jun 7, 20234 min read
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