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Bet365, Denise Coates, and the Silent Strategy
Bet365 is a giant in the world of online betting, led by the elusive and enigmatic Denise Coates – an interesting case study in “no...
Sam Schofield
Oct 4, 20243 min read


How one sentence can wipe millions from a business's value
One dubious sentence in a 20,000 word annual report / results update can cost a publicly traded company millions (or even billions) in...
Sam Schofield
Jun 30, 20233 min read


The butterfly effect: how one misstep can damage your organisation’s reputation
In today's fast-paced and interconnected world, a strong reputation is essential for any organisation. It fosters trust, attracts...
Sam Schofield
May 30, 20233 min read


Off-the-shelf press releases
Freelance press release writing service via fiverr.com
Sam Schofield
Jul 26, 20221 min read


Banned adverts are a planned publicity strategy
Getting a TV advertisement banned is a sure fire way to generate publicity - in some cases, creating greater brand and product awareness.
Sam Schofield
Dec 6, 20192 min read


Is there no such thing as bad PR?
Whoever said "there is no such thing as bad PR" was absolutely, 100% wrong. Of course there is. Just ask Prince Andrew. Or Volkswagen. To na
Sam Schofield
Dec 2, 20191 min read


Black Friday - a promotional strategy or genuine opportunity for shoppers?
Black Friday has taken on a life of its own since being imported from America as an opportunity for Christmas shoppers to cash in.
Sam Schofield
Nov 26, 20192 min read


John Lewis's Xmas advert hits the news
When did the release of a television advert become a national news story? When John Lewis started creating mini-blockbusters.
Sam Schofield
Nov 14, 20191 min read


The power of PR - £10bn (if you're Disney)
One day after launching the much anticipated Disney+ streaming service, The Walt Disney Company's stock price went through the roof.
Sam Schofield
Nov 14, 20191 min read


PR during a General Election
General elections are a tough time to promote your business or organisation in the press. Journalists' eyes will be on the campaign trail.
Sam Schofield
Oct 31, 20192 min read


Media interview training: Are you ready for the cameras and microphones?
Here at Schofield Communications, we use trained journalists to conduct our media training, ensuring our clients are fully prepared.
Sam Schofield
Oct 24, 20192 min read


Light your PR fireworks this "silly season"
Get your witch hats on... sorry, I meant thinking caps... and come up with a ghoulishly clever campaign that is sure to delight social media
Sam Schofield
Oct 22, 20192 min read


A PR agency or in-house staff?
Why choose a PR agency or freelancer over hiring an in-house team? The question may cross the mind of many a company owner or director...
Sam Schofield
May 31, 20192 min read


Media Monitoring for Small Businesses
Are you a small business looking for media monitoring services? Google Alerts not cutting it for you anymore? Missing mentions of your...
Sam Schofield
May 3, 20192 min read


Dos and Don'ts of pitching your press release to journalists
Pitching your news story to the press may seem like a daunting prospect but this shouldn't put you off. If you read your local or sector...
Sam Schofield
Apr 30, 20193 min read


Basics of press release writing
Got a story to tell the world but don't have a public relations budget? Maybe it's time for a bit of DIY PR. In this blog, we'll cover...
Sam Schofield
Apr 12, 20195 min read


The power of the press release
Why is a press release important when it comes to public relations? If you're keen to promote your business in the regional, industry,...
Sam Schofield
Apr 4, 20192 min read


What makes a news story?
So your business has taken on a new director. Or you've opened a new office. Added a new service. Won a new client. Completed a...
Sam Schofield
Mar 28, 20192 min read
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