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AI tools increasingly shape which news stories the public sees, often favouring outlets with licensing deals while overlooking others. As people turn to AI for business news, earned media in trusted publications becomes essential to ensure your organisation’s story is visible, accurate and not overshadowed by competitors.

Reputation with journalists starts with story quality. Strong angles, real people, honest messaging and targeted pitches will always outperform noise. When PR teams think like journalists, relationships, and coverage improve.

Reputation management isn’t just about crisis response. It’s about understanding how a business is perceived today, defining where it needs to be tomorrow, and using strategic, creative PR to bridge the gap. From maintaining trust to building credibility in new sectors, effective reputation management starts with insight.

Just like a hammer can't replace a builder or a stethoscope can't replace a doctor, AI can't replace skilled professionals. But it can make them better and more efficient at their jobs.

The AI industry is facing a growing PR crisis, with poor communication and inflated valuations fuelling talk of a bubble. This blog explores how reputation management and disciplined messaging are more vital than ever.

In PR, investigation is often the difference between a great story and a reputational mess. From verifying bold claims to quietly pulling the plug on shaky pitches, due diligence is the unseen skill that protects clients before the questions start.

Bet365 is a giant in the world of online betting, led by the elusive and enigmatic Denise Coates – an interesting case study in “no...

One dubious sentence in a 20,000 word annual report / results update can cost a publicly traded company millions (or even billions) in...

In today's fast-paced and interconnected world, a strong reputation is essential for any organisation. It fosters trust, attracts...

Freelance press release writing service via fiverr.com

Getting a TV advertisement banned is a sure fire way to generate publicity - in some cases, creating greater brand and product awareness.

Whoever said "there is no such thing as bad PR" was absolutely, 100% wrong. Of course there is. Just ask Prince Andrew. Or Volkswagen. To na

Black Friday has taken on a life of its own since being imported from America as an opportunity for Christmas shoppers to cash in.

When did the release of a television advert become a national news story? When John Lewis started creating mini-blockbusters.

One day after launching the much anticipated Disney+ streaming service, The Walt Disney Company's stock price went through the roof.

General elections are a tough time to promote your business or organisation in the press. Journalists' eyes will be on the campaign trail.

Here at Schofield Communications, we use trained journalists to conduct our media training, ensuring our clients are fully prepared.

Get your witch hats on... sorry, I meant thinking caps... and come up with a ghoulishly clever campaign that is sure to delight social media

Why choose a PR agency or freelancer over hiring an in-house team? The question may cross the mind of many a company owner or director...

Are you a small business looking for media monitoring services? Google Alerts not cutting it for you anymore? Missing mentions of your...