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Local news audiences are falling sharply — but this is less a sudden collapse than the latest phase of a long-standing pattern. From the dotcom boom to AI search, the industry has repeatedly reacted late to structural change. Now, as “no-click” consumption grows, the challenge is no longer traffic, but how journalism captures value in a platform-driven world.

AI tools increasingly shape which news stories the public sees, often favouring outlets with licensing deals while overlooking others. As people turn to AI for business news, earned media in trusted publications becomes essential to ensure your organisation’s story is visible, accurate and not overshadowed by competitors.

Newspaper sales continue to fall year-on-year - which probably comes as no surprise. There have been many reports on the decline of the...